BUCK THE BUNNY

Buck the Bunny is GameStop's long-standing rabbit mascot, first unveiled at a 2009 company conference with a full "origin story" video. He later appeared across GameStop promotions and even starred in the official iOS game Buck and the Coin of Destiny (2010). The character was originally designed by artist Justin Claus Harder, whose work helped define Buck as a piece of GameStop history.

Today, Buck is making a modern comeback through a community-driven memecoin that celebrates both the character and his creator, ensuring the artist who brought Buck to life is finally recognized and rewarded, with all creator fees going directly to Justin Claus Harder.